Create a New Voice.
C1. Church is from Columbia TN and they contacted me about wanting a new logo and brand identity for their Church. In this process I researched the local ministries, learned their story, ambitions, and calling to create a logo that can grow with them long term and with a brand that can contintue with them on their journey.
Original Logo
The original Logo relied heavily on the C1 format and a circle. With a helvetic like font and some curves the format leant itself to a younger audience, but wasn’t meeting the demographic of the church predominatly and they wanted a fresh face with a brand guide.
Inspiration
The Church building was originally brown and wasn’t eye-catching, but the members had revamped it with new paint and a new life. This became my inspiration for their logo; just like how when we ask Christ into our lives, and he makes us new, this building was going through a transformation to spread the gospel in a refreshing light.
I also wanted to take into consideration that this building is on a main highway through town, and is easily visible and recognizable. For that reason I wanted the logo to be inspired by the buildings, its story, and how that story reflects faith.
Primary
Secondary
Sub Mark
Fivacon
Branding Guide
After the logo, we came up with a branding guide, and with that came a time to reflect and look for opportunities to expand. With each page, I tried to create a branding guide that not only sets guidelines but explained the pieces for anyone who may not have been in any of the meetings or might have any questions.
